Wednesday, April 1, 2009

Achieved Success - 1st place on Search Engines for Trump Ocean Club


Pablo Rainer helped Trump Ocean Club internet campaign to achieve the current success by doing an aggressive, yet ethical search engine optimization methodology to reach to the top of the rankings on the search engines without getting penalized or banned.

Pablo Rainer is a SEO Expert and a certified search engine marketing strategist providing search engine optimization, SEO consulting and other Internet marketing services since more than a decade.

Tuesday, March 24, 2009

Monday, February 23, 2009

HBA (Hirsh Bedner Associates) will design Trump Ocean Club in Panama City

Panama City, Panama - Trump Ocean Club, the striking $400 million oceanfront condominium developed by K-Group, premier real estate developer, has joined forces with the renowned HBA/Hirsch Bedner Associates to bring a new level of hotel design to Latin America. The leader in hospitality interior design worldwide, HBA was selected from more than 10 companies to design all of the hotel components of Trump Ocean Club including 369 guestrooms and public spaces. By infusing a modern tropical flare to both the guest rooms and public space of this world-class development, visitors and residents alike will enjoy an exclusive lifestyle unparallel to anything else in the region.

“Together with K-Group, we are very pleased to have brought on such a distinguished company as HBA for the first Trump development in Latin America,” states Rodrigo Rubio Vollert, EVP Architecture and Design of Arias Serna Saravia S.A. and Design Director for Trump Ocean Club. “Not only is HBA a globally recognized company, but they are the perfect fit for this project due to their impressive portfolio and extensive experience in the hospitality industry,” adds Rubio Vollert.

The Atlanta-based HBA team for Trump Ocean Club consists of five experts, including one designer based in Panama, and is led by 13-year veteran Betsy Hughes who serves as Project Manager. “We are very excited about this project and the fantastic team behind it. Together with the architects and the hotel operator, Trump Organization, we are a very collaborative group that understands the vision and ultimate goals for this unique project,” states Hughes. “This will also be the first time that HBA works on a project in Latin America and we are very proud to enter the market together with the Trump brand.”

HBA has taken an architectural approach to all aspects of each guest room at Trump Ocean Club by incorporating a global vision, minimalistic appearance and free flowing open plan. Each unit will be inspired by a modern tropical feel, blended with quiet Panamanian accents. The minimal focus will allow for clean space and by using a neutral palette, each unit will be timeless and able to withstand many years. “HBA is creating a true Casa Blanca (white house) ambiance touched by color accents throughout,” states Hughes.

Continuing with the sleek look and feel of the space, all of the wooden furniture will be natural grain oak and all furniture pieces will come from different parts of the world. One of the most unique aspects of the design is that many furniture pieces will have dual purposes, which lends itself to the minimalistic approach. For example, the ledge of a headboard can also serve as a night table or used to place pictures. Additionally, the ledge underneath the television will be able to transition into a desk.

All floors will be a creamy limestone and will begin from the main entrance to the terrace, with the option of having it continue on to the terrace. All lighting will be custom-made and guestrooms will also include a lounge chair and ottoman with an optional aerial rug.

While each unit will encompass an everlasting neutral palette, HBA is dedicated to bringing in the local culture to each space. “We are currently studying the Panamanian culture and will apply subtle hints throughout each room. For example, while studying Mola handiwork we realized an interesting twist on the technique would be to use monochromatic fabrics in shades of cream. This has developed into an idea for a lightweight bed throw. (Mola are the patterns from parts of the traditional costume of a Kuna, which are the indigenous people of Panama). Also, the idea of a wooden carved headboard came from a locally-made bracelet,” adds Hughes.

The spacious bathrooms will also play an important role in the overall experience during one’s stay at Trump Ocean Club. The bathtub will be located in the center of the bathroom and purposely situated in a way where a guest will have a direct view of the room, enabling them to watch television or have a conversation while also enjoying views of the bay and city beyond. The dual purpose of design elements also continue into the bathroom. The vanity sink will be shaped and positioned in a way where it was also serve as the bathtub filler, allowing the water to seamlessly flow.

Trump Ocean Club, Punta Pacifica, Panama City

Located in the hottest destination in Central America, Trump Ocean Club is a striking $400 million development located in the exclusive Punta Pacifica area of Panama City, Panama. The largest real estate investment in Latin America with 2.8 million total sq ft. and 70 stories being created as a deliberate “haven”; a place one can settle into and never leave. Maintaining a brisk construction schedule, the master plan includes: condominiums and condo-hotel units, a magnificent wellness spa, an oversized infinity pool & deck, private island beach club, upscale boutiques and shops, exclusive office lofts, an elite hotel sky lobby, a state-of-the-art business center, concierge service, valet parking, and bellmen. The hotel also provides the comfort and convenience of on onsite barber shop, beauty salon, drug store, flower shop, jewelry store, a plethora of gourmet dining experiences, valet, chauffeur and limo service, spa services at residences, and 24 hour medical service. Those who like to get away from home, but refuse to slow down can also take pleasure in the electrifying, on-site, 32,000 square foot Trump International Casino. For more information and to view the real time webcam, please visit: www.trumpoceanclub.com .

About HBA/Hirsch Bedner Associates

As a global leader in hospitality interior design, HBA/Hirsch Bedner Associates is credited with revolutionizing the design industry. Since it was founded in 1964, the company has continually set design trends, pushing boundaries and injecting fresh ideas in to some of the world’s most prestigious and well-known addresses. HBA/Hirsch Bedner Associates has successfully completed over 900 projects in 80 countries worldwide. More than 70 percent of its current project list is located in Pacific Rim countries, including many hotels with the world’s premier brands such as Mandarin Oriental, Shangri-La, Ritz-Carlton, Four Seasons and others.

HBA/Hirsch Bedner Associates prides itself on its unrivalled knowledge of the cultural, financial, geographical and programmatic requirements involved in design projects, and applies that knowledge to all of its projects, ranging from world-class hotels and resorts to individual boutique hotels, spas, casinos, cruise ships and private residences. HBA employs more than 450 design professionals in 13 offices worldwide: Los Angeles, Atlanta, San Francisco, London, Hong Kong, Shanghai, Tokyo, Singapore, Brisbane, Melbourne, New Delhi, Dubai, and Manila. HBA attributes its achievements to its fundamental values of research and sensitivity to the needs of its markets.

For more information about HBA/Hirsch Bedner Associates, please visit the company’s website at www.hbadesign.com

Saturday, December 20, 2008

Hirsch Bedner Associates (HBA) wins Trump Ocean Club contract

HBA/Hirsch Bedner Associates (HBA) - the hospitality interior design firm - has been appointed to design the hotel components of the US$400m (£267.6m, 316.9m euro) Trump Ocean Club in Panama City, Panama. The US-based company was selected from 10 others to design the 369 guestrooms and public spaces at the Trump Ocean Club, which is being developed by the real estate developer K-Group.Betsy Hughes will serve as project manager and will be in charge of five Atlanta-based designers, as well as one in Panama.
“We are very excited about this project and the fantastic team behind it,” she said. “Together with the architects and the hotel operator, Trump Organisation, we are very collaborative group that understands the vision and ultimate goals for this project.
“This will also be the first time that HBA has worked on a project in Latin America and we are very proud to enter the market with the Trump brand.
“The Trump Ocean Club will feature condominiums and condo-hotel units, a wellness spa, an infinity pool and deck, a private island beach club, a hotel sky lobby, gourmet dining, shops and a 32,000sq ft (2,970sq m) casino.

Saturday, September 13, 2008

Trump Ocean Club, Key project milestones reached


Newland International Properties Corp., or Trump Ocean Club (“TOCLUB”), released second quarter results in line with the company’s budget, and passed some key milestones. Uncertainty in the market over TOCLUB’s ability to meet the 1.25x Collateralization Ratio (required under its 9.5% Senior Secured Notes due 2014), appears to have been addressed, with management stating on its conference call that the ratio had been reached in August 2008. Additionally, market concern over the collection rate of deposits has somewhat reduced due to comments from the company that its month-of-May collection rate improved to 99% as of the second quarter of 2008 press release, from 80% as of the first quarter press release. This month, Newland International Properties Corp. and Trump International Hotels Management LLC also signed the Hotel Management Agreement for the hotel at the Trump Ocean Club International, solidifying its relationship with Trump.

Despite worsening conditions in the global real estate market, TOCLUB’s sales and receivables as of July 31, 2008 reached US$356.1 million and $271.5 million, respectively. The company also announced price increases of 5-10% in all of its products (despite already capturing a significant premium relative to other projects in Panama) and a new marketing plan for products with higher inventory levels, such as two bedroom residential units. To date, TOCLUB has sold nearly 79% of the project’s units two years before the expected completion in August 2010.

Two key measures of TOCLUB’s work progress considerably improved in the second quarter of 2008; the Schedule Performance Indicator (SPI) and the Cost Performance Indicator (CPI). The SPI, which measures the amount of work completed relative to the original forecast, improved to 102% in second quarter, from 90% in the first quarter. Although still in excess of the budget, the CPI, which calculates the budget relative to actual work costs, improved to 95% in second quarter, from 90% in the first quarter. This improvement illustrates the company’s efforts to secure its future steel needs amid increasing global steel prices.

Liquidity remains strong, with cash and cash equivalents totaling US$197.9 million, mostly comprised of US$172 million in the Construction Escrow Account (CEA) and US$10.5 million in the Debt Service Reserve Account. The company will continue to draw down on the CEA as construction accelerates from its current work on the thirteenth floor (of sixty-six total).

JP Morgan Announces "Trump Ocean Club, Key Project milestones reached"

Wednesday, September 10, 2008

Panama, the Next Hotspot


Panama's shopping forecast.

Panama’s image and fortunes are bound to the canal that slices through it, a 80km feat of partly French, largely US engineering linking the Atlantic and Pacific, lucratively facilitating 5% of the world’s trade. For 75 years, the canal and a 15km buffer zone were administered by the US as recompense for their efforts. Since regaining control in 1999, this southernmost Central American republic, with a population of 3.3 million, has undergone an energetic transformation. Panama Canal, once at risk of being bypassed by the new generation of super-sized container ships, is undergoing a €4.6bn expansion, and the confidence inspired by the project has been a catalyst for development across all key sectors. 



After announcing the expansion in 2006, GDP growth rose to 11.2%, outstripping China, and making Panama not only the fastest-growing Latin American economy, but, according to the IMF, one of the fastest-growing in the world. Now that growth has proven to be sustainable, Panama is firmly on the radar of European investors.


Expansion, allowing for double the current capacity, is expected to bring in an additional €10bn or so in direct revenue during the first 11 years following completion in 2014. “It’s estimated that even during construction the canal project is adding an additional 1% to GDP annually, benefitting a wide range of areas,” adds Judith Gold of IMF.


It’s also a boost to related industries – multimodal logistics, exports, free zones (the Colón Free Zone is already the second largest in the world) and ports (Hong Kong’s Hutchison Whampoa intends Balboa to be the largest in Latin America by 2010), and two new passenger terminals have been opened to accommodate a vast and growing luxury cruise and mega-yacht industry. 


Panama City, home to the largest concentration of international banks in Latin America, continues to grow in importance as a financial hub. “The financial centre has quickly responded to new opportunities.” says Carl-Fredrik Nordström of the Autoridad de Turismo Panamá. “Currently the Panamanian banking sector has US$14bn [€11.2bn] in market liquidity and has attracted significant new investment.” This trend will continue if the planned integrated Central American Stock Exchange resolves regulatory issues and begins operating next year.


The stock exchange idea is modelled on the integrated Scandinavian model and has been funded by the Inter-American Development Bank. Designed to increase trading volume and lure foreign investors and companies, it will offer a single trading platform for Panama, Costa Rica and El Salvador, according to the chairman of Panama’s stock exchange Ricardo Arango.


Political and fiscal stability and the mood of confidence has triggered a construction frenzy, mainly luxury tower blocks in and along the coast around the capital catering to an upwardly mobile local market as well as an influx of North American buyers. Hotel development is rampant after steady growth of 12.5% a year in tourism shot up to 30% in 2007, the biggest spike in visitor numbers in the Western hemisphere. And it’s not over. The World Travel and Tourism Council predicts revenue from tourism will double by 2018, hence the need for a further 8,000 rooms, 1,800 of which will be added in 2009–10. 


“Panama is emerging as one of the world’s hottest destinations for the jet-set crowd,” says Gary Sims of Nikki Beach Hotels, which has two projects underway. Marriott, Radisson, Hard Rock and Le Méridien have invested, as has Donald Trump, whose 65-storey Trump Ocean Club opens in 2010. Prices are high and competition fierce for investment opportunities in Casco Viejo, the Havana-like colonial quarter of Panama City recently featured in the latest Bond instalment, Quantum of Solace, and undergoing extensive restoration. 


The appeal of easily-accessible Panama to the US market is obvious. But, say analysts, an influx of tourism and foreign investment from Europe, Spain, Russia, and Turkey has fuelled this year’s growth. 


“Our global advertising and public relations campaign has helped spur on this growth” says Nordström. “This campaign, with increased effort towards the European market, was initiated last January, and looked to present Panama to Europeans really for the first time.”


European investors are now behind some of the top projects. The UK’s London & Regional Properties sealed one of the biggest development deals ever, acquiring the 1,112ha Howard Air Force Base with a plan to transform it into a €8bn business district the size of the City of London complete with retail and hotel facilities and 20,000 homes. 


“The current economic crisis may slow down the pace of growth but long-term projections remain highly positive,” adds Nordström. 


With controlled inflation, control of a vital shipping route and a service-based economy, Panama looks set to be largely immune to the vicissitudes of the global economy. Says IMF’s Gold: “It’s hard to forecast in the current climate, but the Economic Intelligence Unit predicts GDP growth of 9%–10% for Panama next year. So far, Panama hasn’t had the banking crises other countries have had; so far, so good."

Sunday, April 13, 2008

PUBLIC TO TRUMP OCEAN CLUB: “YOU’RE HIRED!!!”

Ground-Breaking Development Offers Unprecedented Avant-Garde Lifestyle in Latin America; Surpasses All Sales Goals
PUNTA PACIFICA, PANAMA – (November 2007) - The illustrious Trump Ocean Club
International Hotel and Tower in Panama City marks Donald Trump’s first foray into Latin America, real estate. Today, the commanding building is one of the first in the area to begin construction! Entering the market in full “Trump style”, this exclusive luxury community offers first-class amenities, revolutionary architecture, and lavishly designed residences and suites.
Trump Ocean Club, surely to be recognized as an architectural masterpiece, is located on Punta Pacifica, Panama City. The $400 million dollar project is the largest real estate investment in Latin America with 2.8 million total sq ft. and 68 stories. For the first time in Panama, residents and visitors alike will benefit from a luxurious lifestyle that combines the elegance, comfort and indulgences found in the most exclusive six star hotels.
The state of the art building offers the latest and the finest in technology and architecture and is being developed by Roger Khafif of K-GROUP DEVELOPERS Latin America.
The Trump Ocean Club community is being created as a deliberate “haven”; a place one can settle into and never leave. The master plan includes: condominiums and condohotel units, a magnificent wellness spa, an oversized infinity pool & deck, Yacht Club & Pier, a private beach club on Contadora Island, gourmet restaurants, upscale boutiques and shops, exclusive office lofts, an elite hotel sky lobby, a state-of-the-art business center, concierge service, valet parking, and bellmen. The hotel also provides the comfort and convenience of on onsite barber shop, beauty salon, drug store, flower shop, jewelry store, a plethora of gourmet dining experiences, valet, chauffeur and limo service, spa services at residences, and 24 hour medical service. Those who like to get away from home, but refuse to slow down can also take pleasure in the electrifying on-site 45,000 square foot Trump International Casino.
Completing the “package of perfection” offered at Trump Ocean Club, each and every residence has been carefully engineered to offer unobstructed views of the Pacific Ocean from private terraces. The 1, 2, 3 bedroom units and penthouse suites are designed with premium European cabinetry and elegantly detailed designer fixtures, imported granite countertops, modern stainless steel appliances, imported marble flooring, and contemporary frameless showers.
In addition to an abundance of ultra exclusive amenities is Trump Ocean Club’s convenient and central location; just ten minutes from International Banking center,
fifteen minutes from International Tocumen Airport, three minutes from world class shopping and nightlife, and two minutes from the new Punta Pacifica Hospital affiliated with John Hopkins Medicine International. The property is also just a short two and a half hour flight from Miami and five and half from New York City.

Donald Trump discovered Panama during his celebrated Miss Universe Pageant. He was so affected by the beauty of the country; he remembered it years later when looking into new projects.

When a Panama City possibility arose, Trump jumped at the opportunity stating, “I am excited to bring the prestige of the Trump Organization to this exceptional destination project. We expect Trump Ocean Club, Panama, to reach the success and renowned status of my other luxury projects, including the Palm Trump International Hotel and Tower in Dubai, Trump International Hotel & Tower, Chicago and Trump Tower, among others.”

Panama is experiencing a boom never before seen in Latin America. Reasons for this growth are numerous. Topping the list is Panama’s easy financing and use of the U.S. dollar, making it one of the top destinations to retire or invest. Additionally, the
Panamanian government is 100% behind the country’s growth, as they are exonerating property taxes on residential investments, resulting in hundreds of thousands of dollars in savings to future property owners. Undoubtedly the country’s decision to spend $5.2 billion on increasing the width of the Panama Canal, the country’s biggest source of revenue, is a sure sign of Panama’s growth and prosperity. Due to the excitement, beauty, and tax benefits, Panama has recently been ranked the #1 place to retire by Modern Maturity magazine, a publication of the AARP.
While Panama’s development numbers are widely known, Trump Ocean Club is proud to be the first of its size to actually begin construction; interested buyers can rest assured – this project is moving full steam ahead! The opportunity to live in a beautiful waterfront property in an exciting and growing city at a superior lifestyle, all at prices unseen anywhere else in the world has not gone unnoticed. While Trump Ocean Club is in close proximity to the history of Panama such as the Panama Canal and Casco Viejo, the project is quite obviously defining the future of this exceptional city, country, and region!

For more information please visit www.trumpoceanclub.com and for sales inquiries please contact 1-877-89-TRUMP (87867) or jacks@trumpoceanclub.com.